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Monday, June 25, 2012

The cult of the Apple Store

If you've ever wondered what kind of training is required to get Apple employees to behave the way they do at the opening of a new retail outlet or the launch of a new iPhone -- whooping, hollering and tearing around the shopping mall -- David Sega's front-page story in Sunday's New York Times offers some clues.The piece, Part 4 in the paper's puzzling series about the company, begins like the others -- setting Apple up as the exemplar of all that is wrong with the companies that make up the "iEconomy": avoiding taxes, exporting jobs, exploiting Chinese workers and, in this piece, creating dead-end jobs in retail sales.

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